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There are many brands the fall under being a prospector, analyzer, differentiated defender or low-cost defender. I will speak on each and give examples of high tech companies that utilize the specific strategies stated. The first is called a market lead

There are many brands the fall under being a prospector, analyzer, differentiated defender or low-cost defender.  I will speak on each and give examples of high tech companies that utilize the specific strategies stated.  The first is called a market lead

Q Select four recognizable brands in high-tech industries and explain how they each fit into one of the following strategy archetypes: A Market Leader (prospector) A Fast Follower (analyzer) A Customer Intimate (differentiated defender) Operationally Excellent (low-cost defender) Do not use any of the brands in your textbook. Post your initial response to this discussion question by Thursday, 11:59 PM EST/EDT Respond to two other student posts by Sunday, 11:59 PM EST/EDT If you are posting your initial response, click the “Start a new thread” button. If you are responding, click the “Reply to Thread” button for the thread you wish to respond to.

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There are many brands the fall under being a prospector, analyzer, differentiated defender or low-cost defender. I will speak on each and give examples of high tech companies that utilize the specific strategies stated. The first is called a market leader or "prospector" company. Prospector companies are seen to be first movers in markets with their growth driven by innovation and thought-leadership. Apple is a commonly cited example of what would be considered a company with a Prospector strategy, with launches such as the iPhone and Apple Watch.